Design Challenge, Product Design
Designing an event booking experience for a cruise line
Overview
Designing an adventure booking experience to enticing new, younger clientele to book a trip with Cerulean Cruises.
Details
I had one week to work on this challenge as part of the interview process for a client. The task was to create 3-4 high-fidelity designs of key screens, a user journey, and presentation.
Problem statement
How can Azure Ocean Voyage enhance their digital experience to better serve and retain the younger travelers who are already being attracted by their new adventure offerings?
My approach
1 User Discovery
Problem statement
User persona
User journey map
High-level user flow
2 Design Research
Competitive research
3 Design Concepts
Sketches
Final Concepts